In London, Mr Davies and I go to meet some more CIPA members
and their biscuits. We are both trying
not to eat calories today, and as everybody knows, biscuits are exactly where
calories hide, so we decline the good-looking stuff and concentrate on the CIPA
members instead. They are saying we need
to do something to raise awareness of IP and the IP professions. They are not the first to say this and they
probably won’t be the last. You’d have
thought we’d have come up with an answer by now.
But the fact is, there is just so much to do and so few
volunteers to help with it, and when it comes to spreading the word about IP you
have to concede we are hampered by the fact that IP is essentially quite dull
until you understand it, at which point it becomes essentially quite scary. And there is no middle-ground for the people who
would like not to be bored rigid but also not to be kept awake at night
wondering if they have enough insurance.
Mr Davies’s latest harebrained scheme is to ask Professor Brian
Cox to help us make IP more exciting, like rocket science and solar
eclipses. He has recently
been appointed the Royal Society’s
Professor for Public Engagement in Science, so it is about time he started
getting the public engaged in patents as well because what is the point having
science without patents?
But Professor Brian Cox has not yet answered our letter.
As we leave the meeting, our hosts are already stuffing
their pockets with the uneaten biscuits.
You can almost hear the calories laughing.
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